{"title":"ALL IN. EVERY DAY.","description":"\u003cp\u003eThree garments. One mantra. ALL IN. EVERY DAY. is the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLove. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"all-in-every-day-hoodie-black-edition","title":"ALL IN. EVERY DAY. Hoodie: FatherFirst (Black)","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThis hoodie is heavyweight, built for the long haul, and printed in the U.S. on demand. No inventory, no warehouse, just the piece you ordered, made for you. The front print sits clean on the chest. A FATHER FIRST treatment runs down the left sleeve. A quiet detail nobody tells you about until they see it.\u003c\/p\u003e\n\u003cp\u003eWear it on the school run. Wear it when you're up at 5am and the only thing keeping you moving is the thing on your chest.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 8.0 oz blend. Built to wear, built to last\u003c\/li\u003e\n\u003cli\u003eFront print + FATHER FIRST sleeve treatment\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–3XL (Black up to 5XL)\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 50% cotton, 50% polyester. Air-jet spun yarn for a softer feel. Double-needle stitching at waistband and cuffs. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"S","offer_id":61814167699826,"sku":"1633106_5530","price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":61814167732594,"sku":"1633106_5531","price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":61814167765362,"sku":"1633106_5532","price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":61814167798130,"sku":"1633106_5533","price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":61814167830898,"sku":"1633106_5534","price":55.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":61814167863666,"sku":"1633106_5535","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/Allin_Hoodie_1.png?v=1778728340"},{"product_id":"all-in-every-day-long-sleeve-black-edition","title":"ALL IN. EVERY DAY. Long-Sleeve Tee: FatherFirst (Black)","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThe long-sleeve sits between the tee and the hoodie. Same statement, layer-friendly weight, the FATHER FIRST sleeve treatment running down your left arm. Bella+Canvas 3501, retail-grade. Wear it under a flannel in October. Wear it solo in spring. Wear it on the field at sunrise practice when the tee's not enough but the hoodie's too much.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium retail-grade long-sleeve jersey (Bella+Canvas 3501)\u003c\/li\u003e\n\u003cli\u003eFront print + FATHER FIRST sleeve treatment\u003c\/li\u003e\n\u003cli\u003eSoft hand-feel, retains shape after washing\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–2XL (this style maxes at 2XL)\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 100% Airlume combed and ring-spun cotton. (Royal and other heathered colors: 52% cotton \/ 48% polyester per Bella+Canvas spec.) 4.2 oz jersey. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"S","offer_id":61814168125810,"sku":"5171356_10094","price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":61814168158578,"sku":"5171356_10095","price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":61814168191346,"sku":"5171356_10096","price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":61814168224114,"sku":"5171356_10097","price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":61814168256882,"sku":"5171356_10098","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/unisex-long-sleeve-tee-black-left-front-6a01caf19ef29.jpg?v=1778502393"},{"product_id":"all-in-every-day-long-sleeve-light-colors","title":"ALL IN. EVERY DAY. Long-Sleeve Tee: FatherFirst","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThe long-sleeve sits between the tee and the hoodie. Same statement, layer-friendly weight, the FATHER FIRST sleeve treatment running down your left arm. Bella+Canvas 3501, retail-grade. Wear it under a flannel in October. Wear it solo in spring. Wear it on the field at sunrise practice when the tee's not enough but the hoodie's too much.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium retail-grade long-sleeve jersey (Bella+Canvas 3501)\u003c\/li\u003e\n\u003cli\u003eFront print + FATHER FIRST sleeve treatment\u003c\/li\u003e\n\u003cli\u003eSoft hand-feel, retains shape after washing\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–2XL (this style maxes at 2XL)\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 100% Airlume combed and ring-spun cotton. (Royal and other heathered colors: 52% cotton \/ 48% polyester per Bella+Canvas spec.) 4.2 oz jersey. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"Red \/ S","offer_id":61814171369842,"sku":"9593508_10136","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":61814171402610,"sku":"9593508_10137","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":61814171435378,"sku":"9593508_10138","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":61814171468146,"sku":"9593508_10139","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":61814171500914,"sku":"9593508_10140","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ S","offer_id":61814171533682,"sku":"9593508_16139","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ M","offer_id":61814171566450,"sku":"9593508_16140","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ L","offer_id":61814171599218,"sku":"9593508_16141","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ XL","offer_id":61814171631986,"sku":"9593508_16142","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 2XL","offer_id":61814171664754,"sku":"9593508_16143","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":61814171697522,"sku":"9593508_10142","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":61814171730290,"sku":"9593508_10143","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":61814171763058,"sku":"9593508_10144","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":61814171795826,"sku":"9593508_10145","price":45.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":61814171828594,"sku":"9593508_10146","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/unisex-long-sleeve-tee-white-front-69f11be94f5a8.jpg?v=1777409028"},{"product_id":"all-in-every-day-hoodie-light-colors","title":"ALL IN. EVERY DAY. Hoodie: FatherFirst","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThis hoodie is heavyweight, built for the long haul, and printed in the U.S. on demand. No inventory, no warehouse, just the piece you ordered, made for you. The front print sits clean on the chest. A FATHER FIRST treatment runs down the left sleeve. A quiet detail nobody tells you about until they see it.\u003c\/p\u003e\n\u003cp\u003eWear it on the school run. Wear it when you're up at 5am and the only thing keeping you moving is the thing on your chest.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight 8.0 oz blend. Built to wear, built to last\u003c\/li\u003e\n\u003cli\u003eFront print + FATHER FIRST sleeve treatment\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–3XL (Black up to 5XL)\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 50% cotton, 50% polyester. Air-jet spun yarn for a softer feel. Double-needle stitching at waistband and cuffs. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"Red \/ S","offer_id":61814172418418,"sku":"6851810_5538","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":61814172451186,"sku":"6851810_5539","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":61814172483954,"sku":"6851810_5540","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":61814172516722,"sku":"6851810_5541","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":61814172549490,"sku":"6851810_5542","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 3XL","offer_id":61814172582258,"sku":"6851810_5543","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ S","offer_id":61814172615026,"sku":"6851810_16850","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ M","offer_id":61814172647794,"sku":"6851810_16851","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ L","offer_id":61814172680562,"sku":"6851810_16852","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ XL","offer_id":61814172713330,"sku":"6851810_16853","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 2XL","offer_id":61814172746098,"sku":"6851810_16854","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 3XL","offer_id":61814172778866,"sku":"6851810_16855","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":61814172811634,"sku":"6851810_5522","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":61814172844402,"sku":"6851810_5523","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":61814172877170,"sku":"6851810_5524","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":61814172909938,"sku":"6851810_5525","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":61814172942706,"sku":"6851810_5526","price":55.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":61814172975474,"sku":"6851810_5527","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/unisex-heavy-blend-hoodie-royal-front-69f11bea49ee9.jpg?v=1777409051"},{"product_id":"all-in-every-day-tee-light-colors","title":"ALL IN. EVERY DAY. Tee: FatherFirst","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThis tee is the summer-weight companion to the FatherFirst hoodie. Same artwork, same statement, lighter fabric for the long days. Bella+Canvas 3001, the same retail-grade tee you'd pick up in any premium streetwear shop. Wear it to the cookout, the practice, the late-night work session.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium retail-grade jersey tee (Bella+Canvas 3001)\u003c\/li\u003e\n\u003cli\u003eFront print, sized for chest visibility on camera and in person\u003c\/li\u003e\n\u003cli\u003eSoft hand-feel, holds shape after washing\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–3XL\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 100% Airlume combed and ring-spun cotton. (Royal and other heathered colors: 52% cotton \/ 48% polyester per Bella+Canvas spec.) 4.2 oz lightweight jersey. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"Red \/ S","offer_id":61814173663602,"sku":"2904392_4141","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":61814173696370,"sku":"2904392_4142","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":61814173729138,"sku":"2904392_4143","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":61814173761906,"sku":"2904392_4144","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":61814173794674,"sku":"2904392_4145","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 3XL","offer_id":61814173827442,"sku":"2904392_5304","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ S","offer_id":61814173860210,"sku":"2904392_4171","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ M","offer_id":61814173892978,"sku":"2904392_4172","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ L","offer_id":61814173925746,"sku":"2904392_4173","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ XL","offer_id":61814173958514,"sku":"2904392_4174","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 2XL","offer_id":61814173991282,"sku":"2904392_4175","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Royal \/ 3XL","offer_id":61814174024050,"sku":"2904392_5307","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":61814174056818,"sku":"2904392_4011","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":61814174089586,"sku":"2904392_4012","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":61814174122354,"sku":"2904392_4013","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":61814174155122,"sku":"2904392_4014","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":61814174187890,"sku":"2904392_4015","price":30.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":61814174220658,"sku":"2904392_5294","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/unisex-staple-t-shirt-white-front-6a01e574cfddf.jpg?v=1778509183"},{"product_id":"all-in-every-day-tee-black-edition","title":"ALL IN. EVERY DAY. Tee: FatherFirst (Black)","description":"\u003cp\u003eThere's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.\u003c\/p\u003e\n\u003cp\u003eALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.\u003c\/p\u003e\n\u003cp\u003eThis tee is the summer-weight companion to the FatherFirst hoodie. Same artwork, same statement, lighter fabric for the long days. Bella+Canvas 3001, the same retail-grade tee you'd pick up in any premium streetwear shop. Wear it to the cookout, the practice, the late-night work session.\u003c\/p\u003e\n\u003cp\u003ePart of the FatherFirst first drop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium retail-grade jersey tee (Bella+Canvas 3001)\u003c\/li\u003e\n\u003cli\u003eFront print, sized for chest visibility on camera and in person\u003c\/li\u003e\n\u003cli\u003eSoft hand-feel, holds shape after washing\u003c\/li\u003e\n\u003cli\u003eUnisex fit, runs true to size\u003c\/li\u003e\n\u003cli\u003eAvailable S–3XL\u003c\/li\u003e\n\u003cli\u003ePrinted in the U.S. on demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; care:\u003c\/strong\u003e 100% Airlume combed and ring-spun cotton. (Royal and other heathered colors: 52% cotton \/ 48% polyester per Bella+Canvas spec.) 4.2 oz lightweight jersey. Machine wash cold inside-out, tumble dry low. Do not iron the print.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTagline: Love. Lead. Legacy.\u003c\/em\u003e\u003c\/p\u003e","brand":"FatherFirst","offers":[{"title":"S","offer_id":61816039604594,"sku":"6681619_4016","price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":61816039637362,"sku":"6681619_4017","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":61816039670130,"sku":"6681619_4018","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":61816039702898,"sku":"6681619_4019","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":61816039735666,"sku":"6681619_4020","price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":61816039768434,"sku":"6681619_5295","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7356\/9906\/files\/Allin_Tee_2.png?v=1778728307"}],"url":"https:\/\/fatherfirstbrand.com\/collections\/all-in-every-day.oembed","provider":"FatherFirst","version":"1.0","type":"link"}