ALL IN. EVERY DAY. Hoodie: FatherFirst (Black)

There's no halfway in fatherhood. The good days are easy. The hard days are where you find out who you are.

ALL IN. EVERY DAY. is the mantra. It's the standard you set when no one's watching, and the one your kids will remember when you're gone.

This hoodie is heavyweight, built for the long haul, and printed in the U.S. on demand. No inventory, no warehouse, just the piece you ordered, made for you. The front print sits clean on the chest. A FATHER FIRST treatment runs down the left sleeve. A quiet detail nobody tells you about until they see it.

Wear it on the school run. Wear it when you're up at 5am and the only thing keeping you moving is the thing on your chest.

Part of the FatherFirst first drop.

• Heavyweight 8.0 oz blend. Built to wear, built to last
• Front print + FATHER FIRST sleeve treatment
• Unisex fit, runs true to size
• Available S–3XL (Black up to 5XL)
• Printed in the U.S. on demand

Material & care: 50% cotton, 50% polyester. Air-jet spun yarn for a softer feel. Double-needle stitching at waistband and cuffs. Machine wash cold inside-out, tumble dry low. Do not iron the print.

Tagline: Love. Lead. Legacy.